Neuroscience is in the news recently in many guises. It seems that any claim wanting to be taken seriously needs to quote neuroscientific research to back it up.
Why is there a picture of a brain above this article?
Well, in a recent research project several hundred people were asked to read a scientific article. For half the people, the article included a picture of a brain. For the other half it did not. Afterwards everyone was asked how much they agreed with the conclusions of this article. People who read the article agreed more with the conclusions (see the graph below).